Clearly this a big turn of events for Trek. For those looking for that that carbon fiber look, they will start offering special faux-fiber paint effects for fork and seat posts.
Sunday, April 1, 2012
Trek to Build Only Steel Bicycles Starting in 2013
Trek announced today that they will discontinue production of aluminum and carbon fiber frames after 2012. They cited the primary reason is lack of demand for aluminum and carbon fiber frames in the North American market. "US consumers just aren't concerned with lightweight frames anymore, since the difference in weight between an aluminum frame and steel one is an almost-full water bottle." said an un-named source. "Consumers are looking for steel frames that will last them a lifetime, and we're going to sell carbon frames anymore, since they don't fit that need."