Sunday, April 1, 2012

Trek to Build Only Steel Bicycles Starting in 2013

Trek announced today that they will discontinue production of aluminum and carbon fiber frames after 2012. They cited the primary reason is lack of demand for aluminum and carbon fiber frames in the North American market. "US consumers just aren't concerned with lightweight frames anymore, since the difference in weight between an aluminum frame and steel one is an almost-full water bottle." said an un-named source. "Consumers are looking for steel frames that will last them a lifetime, and we're going to sell carbon frames anymore, since they don't fit that need."

Clearly this a big turn of events for Trek. For those looking for that that carbon fiber look, they will start offering special faux-fiber paint effects for fork and seat posts.


4 comments:

Tim said...

I love it! As an owner of three old steel Treks (a '78 and two '80s), I only wish this weren't an April Fools post!

trolley castors said...

Good for them that they got alternative solution for their action. How can they continue the production of aluminum and carbon fiber if the consumers are longer need it.

Anonymous said...

That iss absurd and not true. Although more steel models would be nice There are 2013 model carbon models out now on the Trek website.

Adam said...

Just stumbled across this post (July 2012). I got so excited (while still dubious) til realizing the joke. Good one! I only wish a big bike company would come to their senses on the racing vs. practical bike issue. Oh well, there's always Torker! Mmm, or the Belleville though...